News - CMG

adult learning, boost enrollment, Enrollment, Increase ROI, Lead Gen, Universities

Survey Says: The Most Valuable Educations Are…

Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years,...

adult learning, boost enrollment, College enrollment, Enrollment, Increase Sales, Lead Gen, Lower Lead Costs

Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students...

adult learning, boost enrollment, College enrollment, Enrollment, FAFSA, Lead Gen, Universities

Rejoice! FAFSA Launched Early

Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last year’s widely panned FAFSA...

Here Are The Stats, And How Your Trade School Can Boost Enrollments

adult learning, boost enrollment, College enrollment, Enrollment, Increase ROI, Lead Gen, Trade Schools

How “Cool” Is Blue Collar Work?

Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people...

adult learning, boost enrollment, College enrollment, Enrollment, Lead Gen

If You Operate a Primarily Online College…Target These 36.8 million Americans for Enrollment

We’re running out of kids… And colleges could soon be running out of students. Beginning with the class of 2025, and progressing into...

adult learning, Customer Engagement, Enrollment, Lead Gen, Universities, women in trades

More Young Women Are Interested in The Trades… Here’s How to Enroll Them in Your Programs

“It’s about time for people to start realizing that you can make more money, have a better career path, have a happier life,...

adult learning, boost enrollment, Enrollment, Increase Sales, Lead Gen, Trade Schools, Universities

Competition for Trade School Students is Growing As Traditional Colleges Begin Offering Career Training

Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only...

adult learning, boost enrollment, Customer Engagement, Enrollment, Increase ROI, Increase Sales, Lead Gen, skilled trades, trade school, Universities

The Data Doesn’t Lie… Blue Collar Jobs Are “Cool Again”

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into...

boost enrollment, College enrollment, Enrollment, Increase Sales, Lead Gen, Universities

When It Comes to Marketing Your School Don’t Do These 8 Things

Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Lead Gen, Lower Lead Costs, Universities

Yes, Fewer People Are Going to College…Here’s The Real Reason Why

The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone,...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs, Universities

Why Aren’t Your EDU Leads Converting? You Know Why

You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system...

adult learning, boost enrollment, Enrollment, Increase ROI, Lead Gen, Universities

Spring Intake is Quickly Approaching…The Time to Ensure New College Commits is Now

Data from the Bureau of Labor Statistics (BLS) show that roughly 61% of high school graduates matriculated directly into college last fall, down...

adult learning, College enrollment, Enrollment, Universities

Government Report on FAFSA Debacle Released

Make no bones about it, last year’s FAFSA debacle caused widespread havoc and panic among students, families and institutions of higher education. In...

adult learning, boost enrollment, College enrollment, Enrollment, Lead Gen

9 Statistics Every Institution of Higher Education Should Know

With the higher education landscape drastically shifting and enrolling new students becoming more difficult than perhaps ever before, institutions of higher education should...

adult learning, boost enrollment, Enrollment, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs, Universities

Why Using a Contact Center to Generate EDU Leads Could Boost Enrollments

New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely...

boost enrollment, College enrollment, Customer Engagement, Enrollment, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?

691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Increase ROI, Lead Gen, Lower Lead Costs, Universities

Graduate Degree Program Enrollment May Tumble Unless…

For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in...

adult learning, boost enrollment, College enrollment, Enrollment, Universities

About The Massively Untapped Pool of Prospective Online College Students

The numbers don’t lie. The US population has grown by nearly 20 million people over the past decade. Yet even as our population...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Lead Gen, Universities

More FAFSA Headaches Coming Our Way?

Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays...

boost enrollment, College enrollment, Enrollment, Universities

Countercyclical Demand…Will College Enrollments Soon Rebound?

In 1992, political strategist James Carville famously quipped, “it’s the economy, stupid,” to prove a political point that Americans are more concerned about...

adult learning, boost enrollment, College enrollment, Customer Engagement, Lead Gen

Additional Oversight: Is the US Department of Education Overstepping Its Bounds?

The college and university system in the United States, including many primarily online institutions, has been having a tough go for over a...

adult learning, boost enrollment, College enrollment, Enrollment, Lead Gen, Universities

The Most Popular College Degrees…And Why Your School Should Be Offering Them Fully Online!

Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing...

boost enrollment, College enrollment, Enrollment, Lead Gen, Universities

Nearly One a Week…That’s How Many Colleges Are Closing Down

Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report...

adult learning, College enrollment, Customer Engagement, Enrollment, Increase ROI, Increase Sales, Lead Gen, Universities

Get Ready Now… The “Enrollment Cliff” May Be ComingSooner Than We Thought

Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In...

boost enrollment, Enrollment, Increase Sales, Lead Gen, Universities

Fall Enrollment Numbers Good for Some…Potentially Devastating for Others

Fall Enrollment Numbers Good for Some… Potentially Devastating for Others

adult learning, boost enrollment, College enrollment, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs, Universities

6 Essential Lead Gen Metrics And How to Calculate Them

adult learning, boost enrollment, College enrollment, Enrollment, Universities

An “All Hands on Deck” Approach to New Student Recruitment

Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part,...

Increase ROI, Lead Gen, Lower Lead Costs, Universities

Want to Hire a Contact Center to Generate EDU Leads? – Better Use This Check-List Before You Do –

Want to Hire a Contact Center to Generate EDU Leads? - Better Use This Check-List Before You Do -

Increase ROI, Increase Sales, Marketing, social media, social media marketing

Social Media Marketing: Pay Attention to These Metrics to Assure Better Campaign Performance

Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US...

adult learning, College enrollment, Enrollment, Universities

College Enrollment Stats and What New FAFSA Applications Could Mean for Your School

Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs, Universities

8 Reasons Why Students Are Choosing Career-Based Educations Over Traditional College – And How Your School Can Attract More of Them! –

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse...

adult learning, boost enrollment, College enrollment, Enrollment, Increase ROI, Universities

Avoiding These Digital Marketing Mistakes Can Boost Engagement, Enrollment and ROI

Marketing Your School to ProspectiveTrade School Students… By Overcoming Misperceptions

Here’s the good news… There’s massive interest among recent high school grads (and adults alike) in entering the trades. In fact, 47% are...

adult learning, boost enrollment, College enrollment, Customer Engagement, Enrollment, Increase ROI, Universities

Prospective Students are Looking For “Something Different” … Give it To Them!

Times have changed. Many of today’s students want a different kind of experience in college than their parents had. Sure, the on-campus “lifestyle”...

To shoe employees displaying marketing strategies

business, career college, Customer Engagement, digital learning, digital marketing, domestic contact center, Enrollment, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, online college, Quality leads

7 Marketing Tips to Help BetterYour Higher-Ed Enrollment Initiatives

More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more...

boost enrollment, College enrollment, education leads, education trends, Enrollment, higher ed enrollment, live transfer, online college, online degree

Data Show Big Opportunities for Fully Online Colleges

The numbers don’t lie. There are roughly 2,500 colleges and universities in the US that offer at least some online learning. And, as...

adult learning, boost enrollment, career college, certificate program, College enrollment, Customer Engagement, Enrollment, higher ed enrollment, Increase Sales, Lead Gen, live transfer, online college, trade school

What a Recent “Inside Higher Ed” Article Could Mean for Your School

The writing’s been on the wall for over a decade now. College enrollments, for the most part, have generally been on the decline...

To shoe Gen Z students at college campus

adult learning, boost enrollment, career college, College enrollment, digital marketing agency, Enrollment, Gen Z, live transfer, Lower Lead Costs

You’ve Known it All Along… Now It’s Hitting the Mainstream Media

If you’re operating a trade school, career-college or vocational/tech academy, the facts revealed in the headlines you’re about to read are probably something...

boost enrollment, career college, College enrollment, digital marketing, education leads, Enrollment, enrollment department, higher ed enrollment, live transfer, Marketing

How to Market Your College to Show Prospective Students A Glimpse into Their Future

Today’s prospective college students know that college has become expensive, not all college majors are created equal, there are plenty of alternatives to...

Six of The Best Ways to Market Your Career School

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during...

adult learning, boost enrollment, career college, College enrollment, education, education lead generation, Enrollment, higher ed enrollment, Lead Gen, skilled trades, trade, trade school

Marketing Your Trade School or Career-College to Women

Do you remember Rosie the Riveter? It was the iconic WWII era poster featuring a skilled female factory worker, flexing her bicep, with...

boost enrollment, Customer Engagement, digital marketing, digital marketing agency, higher ed enrollment, live transfer, Marketing, marketing agency, Marketing videos, PCC, revenue, SEO, tik tok

Marketing Your School and Its Programs…In 15 Seconds or Less

Did you know that 64.4% of all TikTok users are between the ages of 20 and 49? It’s true. What was once a...

business, Customer Engagement, Degree program, digital learning, digital marketing, domestic contact center, Enrollment, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, online college, Quality leads

When Choosing an Online College or Degree Program, There Are 10 Things Undergrads Consider… Before Enrolling

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during...

boost enrollment, Customer Engagement, digital marketing, digital marketing agency, higher ed enrollment, live transfer, PCC, revenue, SEO

Digital Marketing Tips For Higher Education

No matter what kind of institution of higher education you operate, chances are you need more students. And, as you well know, tuition...

boost enrollment, career, career college, career educators, College enrollment, CTE, education, education lead generation, education leads, education trends, Enrollment, higher ed enrollment, live transfer, technical education

It’s Career and Technical Education Month

It’s almost spring. High school seniors around the country have begun narrowing down their choices for a post-secondary education and are preparing for...

boost enrollment, College enrollment, digital marketing, digital marketing agency, education lead generation, education leads, higher ed enrollment, Lead Gen, live transfer, Marketing, marketing agency, Marketing videos

Is There Really “A Better Way” to Market Your School To New Prospective Students?

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years...

adult learning, boost enrollment, business, college, College enrollment, digital marketing, digital marketing agency, education, education lead generation, Enrollment, higher ed enrollment, Lead Gen, Marketing, online college

Challenges and Trends in Higher Ed… What to Keep Your Eye On

Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In...

agents, business, Contact Center, Content, Conversion costs, Customer Engagement, Data analysis, digital learning, digital marketing, domestic contact center, Enrollment, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, Quality leads

8 Things You Must Do Before Hiring a Contact Center For Lead Generation

Not all contact centers are created equally. Some are located offshore, some only operate as customer service arms of businesses, while others have...

adult learning, advertising, boost enrollment, career college, career educators, college, College enrollment, college tuition, Enrollment, higher ed enrollment, Lead Gen, live transfer, trade, trade school

For Trade Schools, The Trend is Your Friend…If You Know How To Take Advantage, That Is

You may have seen it. Hundreds of thousands, perhaps a million or more of us certainly did. Episode 326 of South Park. It...

boost enrollment, certificate program, college, College enrollment, digital marketing, digital marketing agency, Enrollment, higher ed enrollment, Marketing

New Data Show Why Marketing Your School On YouTube Shorts is A Must

You’d better be quick. Attention spans are dropping and your opportunity to get your message across to your target audience has shrunk to...

business, Content, Conversion costs, Customer Engagement, Data analysis, digital learning, digital marketing, Enrollment, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, Marketing videos, Quality leads

Lead Gen and Conversions: The Top 11 Infographics of 2023

2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and...

boost enrollment, certificate program, College enrollment, education, education lead generation, education trends, Enrollment, higher ed enrollment, Lead Gen, online college, online degree

2023’s Most “Obvious” Higher-Ed Research Report Showcases the Need For Alternatives…

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1]...

associates degree, boost enrollment, certificate program, College enrollment, Enrollment, higher ed enrollment, online college, prospective students, Quality leads, Universities

Higher Ed Enrollments Finally Trending Up!

It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten...

advertising, alumni, boost enrollment, business, College enrollment, CTE, Enrollment, higher ed enrollment, Marketing, marketing agency, prospective students, social media, social media marketing

Leveraging Your Instructors as Enrollment Tools

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and...

adult learning, boost enrollment, career college, Career Colleges, career educators, College enrollment, CTE, Enrollment, live transfer, technical education

About the Recent Career and Technical Education Roundtable

It’s become clear. There is an urgent need for students to consider a technical or career-based education. Our economy is desperately short of...

business, Content, Conversion costs, Customer Engagement, Data analysis, digital learning, digital marketing, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, Marketing videos, Quality leads, ROI, social media, social media marketing, Video marketing

6 Digital Marketing Mistakes You MUST Avoid

No matter what business or vertical you operate in, you know the importance of digital marketing.

adult learning, boost enrollment, Conversion costs, conversion metrics, Enrollment, Increase Sales, Lead Gen, lead value, qualify leads, Quality leads

How to Calculate These 6 “Must Know” Edu Lead Generation Metrics

Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students...

adult learning, boost enrollment, education lead generation, Enrollment, Lead Gen, Lead response, Lower Lead Costs, qualify leads, training programs, Universities

The Nine Biggest Benefits of Lead Generation for Higher Ed

Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third...

adult learning, career college, career educators, college, college degree, College enrollment, education, education lead generation, education leads, Lead Gen, trade school, undergraduate

Why More Traditional Colleges Are Offering Career-Based Educations

A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students...

business, Content, Conversion costs, Customer Engagement, Data analysis, digital learning, digital marketing, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, Quality leads, ROI, social media, social media marketing

Video Content Strategies for 2024

When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day....

adult learning, AI, boost enrollment, CTE, digital learning, education, education lead generation, education trends, Enrollment, Lead Gen, Lower Lead Costs, qualify leads

5 Trends That May Impact Career Educators in 2024

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s...

adult learning, Conversion costs, Customer Engagement, Data analysis, digital marketing agency, email marketing, Increase Sales, Lead Gen, Marketing, qualify leads

Easy to Implement Digital Lead Gen Strategies for 2024

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than,...

boost enrollment, Career Colleges, college, college cost, college degree, College enrollment, Enrollment, Gender Gap, Lead Gen, undergraduate, Universities

The Gender Gap in Traditional Higher Education is Widening. One Gender in Particularis Now Choosing This Instead…

The gap is widening. Today, a whopping 60% of undergrad students enrolled in institutions of traditional higher education identify as female

adult learning, boost enrollment, career educators, College enrollment, education, Enrollment, Gen Z, Lead Gen, live transfer, Universities

Gen Z is Skipping Traditional College…But There’s a Bright Spot for Career Educators

The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of...

business, Conversion costs, Data analysis, Increase ROI, Increase Sales, Infographic, Lead Gen, Lower Lead Costs, ROI, social media, social media marketing

Analyzing Current Quarterly Data Can Help DriveBetter Quality Leads and ROI

Data is digital gold. And the more data you have, the richer your business could become. It’s estimated that the internet contains 5...

adult learning, Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lead response, Lower Lead Costs, qualify leads

You Have Plenty of Leads…But Why Aren’t They Converting?

Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested...

boost enrollment, Career Colleges, college degree, College enrollment, Enrollment, Lead Gen, online college, trade school, Trade Schools

This two-Year Program Is a New “Sweet Spot”For Enrollment Efforts

Over the past decade, a large percentage of traditional four-year institutions and even two year/community colleges have had difficulties either increasing or maintaining...

boost enrollment, business, Call Center, Contact Center, digital marketing, domestic contact center, education lead generation, Enrollment, Increase ROI, Lead Gen, Lower Lead Costs

Should You Hire a Call Center, or a Contact Center for Qualified Lead Generation?

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research...

adult learning, boost enrollment, Career Colleges, college, college cost, college degree, College enrollment, college tuition, Enrollment, Infographic, micro degree, online college, social media, social media marketing, trade school, Universities

11 Social Media Metrics Your Marketing TeamShould Be Paying Attention To

In today’s world, social media offers businesses a quick and effective way to reach current and prospective customers.

Students Want More Fully Online Degree Options

Student demands are changing. Now, more than ever, today’s students, whether they be new high school grads or adult learners, want something different...

adult education, adult learning, boost enrollment, college, college degree, College enrollment, CTE, education lead generation, education leads, Enrollment, Gen Z, Lead Gen

The CTE Landscape, Once The Focus of Adult Learners, Is Now On Gen Z’s Radar

In the year prior to the pandemic, the percentage of recent high school graduates who enrolled in college was a fairly robust 66.2%....

adult education, adult learning, boost enrollment, business, Career Colleges, career educators, College enrollment, Customer Engagement, education lead generation, education trends, Enrollment, Increase Sales, Lead Gen

Using TikTok For Higher Ed Marketing…Is It Worth It?

$226 billion. That’s how much money businesses are expected to spend on social media platforms this year, up 30% over 2022[1]. This is...

adult learning, boost enrollment, Career Colleges, college, college cost, college degree, College enrollment, college tuition, Enrollment, Infographic, micro degree, online college, trade school, Trade Schools, Universities, vocational School

Online College Statistics, Post-Pandemic…And How to Boost Your School’s Enrollment

According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of...

adult learning, boost enrollment, career college, Career Colleges, college, college degree, College enrollment, degree, Lead Gen, Lower Lead Costs, Universities

College Enrollment Is Long Past It’s Peak

Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1...

adult learning, boost enrollment, digital marketing, education lead generation, education leads, Enrollment, Increase Sales, Lead Gen, Lower Lead Costs, Marketing, social media, social media marketing

How To Boost Enrollments Using This New Social Media Platform

The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the...

adult learning, college cost, college degree, college tuition, Infographic, micro degree, trade school, Trade Schools, trends, Universities, vocational School

Adult Learners Are Searching For These 9 Skilled Trade Programs, Right Now!

The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations...

adult learning, alumni, digital marketing, education lead generation, education leads, education sector, Lead Gen, Lower Lead Costs, Marketing, Universities

Leveraging Your Alumni As an Enrollment Initiative

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means...

digital marketing, digital marketing agency, Increase ROI, Increase Sales, Lead Gen, social media, social media marketing, Video marketing

How Long Should Your Marketing Videos Be?

Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this...

adult education, adult learning, boost enrollment, career educators, College enrollment, education lead generation, Enrollment, Lead Gen

The Dire Enrollment Situation at 4-Year Institutions Reveals a Bright Spot for 2-Year Programs

Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau...

Customer Engagement, digital marketing, digital marketing agency, Increase Sales, Lead Gen, Lead response, social media, social media marketing

8 Digital Marketing Tips Any Business Can Use

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate...

adult learning, boost enrollment, college cost, college degree, College enrollment, college tuition, Infographic, micro degree, trends, Universities, vocational School

Interesting Search Data Your Enrollment Department Should Be Aware Of

Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has...

adult learning, Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lead response, Lower Lead Costs

Leads Vs. Prospects: What’s the Difference and Which Converts Better?

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you...

adult learning, education lead generation, education leads, education sector, Lead Gen, trade school, Universities

Spring Enrollment Flat, But Certain Institutions are Thriving

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared...

Customer Engagement, digital marketing, digital marketing agency, Lead Gen, Lower Lead Costs, marketing agency, social media, social media marketing, Universities

Social Media Marketing Tips For Higher Education Lead Generation

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career...

adult learning, college cost, college degree, college tuition, Infographic, micro degree, trends, Universities, vocational School

The Alarming Rise in The Cost of A 4- Year Degree…

And Why More Americans Are Doing This Instead It’s no secret, college is expensive. But just how expensive is it?... and have costs...

adult learning, career college, Lead Gen, Lower Lead Costs, Trade Schools, Universities

The Top 6 Ways To Improve The Marketing Of Your Trade School or Career College

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition,...

Call Center, Contact Center, Infographic, trends

Call Centers vs. Contact Centers

Call centers and contact centers may seem like interchangeable terms. However, as you’re about to see, they are quite distinct. Each one functions...

Customer Engagement, email list, email marketing, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

Does Email Marketing Still Work?

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed...

adult learning, career educators, College enrollment, Customer Engagement, Lead Gen, Universities

What the Great College “Brain-Drain”
Means for Career Educators

For over a decade now, colleges and universities have been experiencing a massive “brain-drain” across the system. Today, as the National Student Clearinghouse...

boost enrollment, Call Center, Contact Center, domestic contact center, Enrollment, Lead Gen

Why Partnering With a Domestic Contact Center Is A Must, Especially for Boosting Enrollments

Most businesses that utilize contact centers do so for two basic reasons: customer service or customer acquisition. For those businesses using a contact...

To show a typical 4 year private university

adult learning, career educators, catholic university, theology class, Universities

The “Not So” Surprising Reason a Catholic University Was Forced to Drop Theology Degrees…

For well over a decade now, colleges and universities have seen enrollment numbers plummet. In fact, between the fall semester of 2012 and...

To introduce a theme of the infographic: online education

adult education, career educators, education trends, Infographic, Lower Lead Costs, online college, trends

7 Trends That Will Impact Career Educators in 2023

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of...

Image shows how frustrating it can be when leads don't convert

Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

Why Aren’t Your Leads Converting?

Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions...

adult learning, career educators, Customer Engagement, digital marketing, digital marketing agency, Lead Gen, marketing agency, social media, social media marketing

5 KPIs Your Social Media Managers Should Be Keeping Track Of…

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With...

Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

The Adult Workforce is Turning to Micro Degrees and Micro Credentials To Further Their Careers

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers...

Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

5 Simple Ways to Boost Higher-Ed Enrollments

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment...

Boost Brand Awareness, Customer Engagement, Increase Sales, Infographic, Lower Lead Costs

The Most Searched Trades in Each State and Why Career Educators Should Geo-Target Them

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers...

Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

What Could a Recession Mean for Higher-Ed Enrollment?

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing....

Boost Brand Awareness, Customer Engagement, Increase Sales, Infographic, Lower Lead Costs

When Hiring a Contact Center to Curate and Deliver High Response Education Leads…

Hiring a contact center to generate education leads to boost enrollment at your higher education facility can be a daunting task. You may...

Customer Engagement, Increase ROI, Increase Sales, Lead Gen, Lower Lead Costs

Important Lead Conversion Metrics You Must Know… And How To Calculate Them

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads...

adult learning, Call Center, Contact Center, Customer Engagement, Lead Gen, Lead response, Universities

4 Higher-Ed Lead Generation Tips That Can Help Boost Enrollment Fast

Spring enrollment is just around the corner. By now, your institution, whether you’re a trade school, tech academy, vocational school, career college or...

adult learning, Call Center, Contact Center, Customer Engagement, Lead Gen, Lead response, Universities

Lead Response Times: How Long Should You Wait?

In the 1996 cult classic, “Swingers,” starring Vince Vaughan and Jon Favreau, the question of when to first contact a “qualified lead” is...

adult learning, Call Center, Contact Center, Customer Engagement, Lead Gen, Universities

NSCRC Data Show More Students are Choosing A Career & Technical Education Over College

According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities...

adult learning, Call Center, Contact Center, Customer Engagement, Lead Gen, Universities

Forget Call Centers, Here’s Why a Higher-Ed Focused “Contact Center” Can Really Boost Your Enrollment

When you think of the words “call center,” images of rows of people stacked into a tiny room, cold calling hundreds of numbers...

adult learning, Career Colleges, college, Enrollment, Lead Gen, Trade Schools, Universities

What Adult Learners Look For When Choosing A Career Education School

It’s a simple fact. Adult learners enroll in career colleges, vocational schools, trade schools, tech academies and bootcamps for one reason: they want...

adult learning, Career Colleges, college, Enrollment, Lead Gen, Trade Schools, Universities

As Traditional College Enrollments Continue to Decline, New Data Show Career Colleges, Trade and Vocational Schools Are Primed for Big Student Gains

The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester...

Google Analytics, Increase ROI, Increase Sales, Lead Gen