Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can...Read More
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone,...Read More
Data from the Bureau of Labor Statistics (BLS) show that roughly 61% of high school graduates matriculated directly into college last fall, down...Read More
Make no bones about it, last year’s FAFSA debacle caused widespread havoc and panic among students, families and institutions of higher education. In...Read More
With the higher education landscape drastically shifting and enrolling new students becoming more difficult than perhaps ever before, institutions of higher education should...Read More
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely...Read More
691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first...Read More
For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in...Read More
Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays...Read More
In 1992, political strategist James Carville famously quipped, “it’s the economy, stupid,” to prove a political point that Americans are more concerned about...Read More
The college and university system in the United States, including many primarily online institutions, has been having a tough go for over a...Read More
Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report...Read More
Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In...Read More
Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research...Read More
It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse...Read More
Times have changed. Many of today’s students want a different kind of experience in college than their parents had. Sure, the on-campus “lifestyle”...Read More
If you’re operating a trade school, career-college or vocational/tech academy, the facts revealed in the headlines you’re about to read are probably something...Read More
Today’s prospective college students know that college has become expensive, not all college majors are created equal, there are plenty of alternatives to...Read More
It’s almost spring. High school seniors around the country have begun narrowing down their choices for a post-secondary education and are preparing for...Read More
Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In...Read More
Not all contact centers are created equally. Some are located offshore, some only operate as customer service arms of businesses, while others have...Read More
2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and...Read More
Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1]...Read More
It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten...Read More
Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and...Read More
It’s become clear. There is an urgent need for students to consider a technical or career-based education. Our economy is desperately short of...Read More
Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students...Read More
A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students...Read More
The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s...Read More
Over the past decade, a large percentage of traditional four-year institutions and even two year/community colleges have had difficulties either increasing or maintaining...Read More
Student demands are changing. Now, more than ever, today’s students, whether they be new high school grads or adult learners, want something different...Read More
According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of...Read More
Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1...Read More
Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this...Read More
Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau...Read More
It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate...Read More
Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has...Read More
Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared...Read More
It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career...Read More
Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition,...Read More
Call centers and contact centers may seem like interchangeable terms. However, as you’re about to see, they are quite distinct. Each one functions...Read More
Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed...Read More
For over a decade now, colleges and universities have been experiencing a massive “brain-drain” across the system. Today, as the National Student Clearinghouse...Read More
Most businesses that utilize contact centers do so for two basic reasons: customer service or customer acquisition. For those businesses using a contact...Read More
With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of...Read More
Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions...Read More
Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers...Read More
Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment...Read More
The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing....Read More
Spring enrollment is just around the corner. By now, your institution, whether you’re a trade school, tech academy, vocational school, career college or...Read More
According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities...Read More
It’s a simple fact. Adult learners enroll in career colleges, vocational schools, trade schools, tech academies and bootcamps for one reason: they want...Read More
The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester...Read More
As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of...Read More
“Future Finder Challenge” Hopes to Reimagine Career Navigation For Adult Learners With the acknowledgement that up to 43 million Americans could greatly benefit...Read More
In today’s modern, digital world, there is perhaps no better way to drive higher quality leads, increase sales from existing customers and generate...Read More
The ultimate goal of every contact center business is to expand its customer base and boost per-customer spending. While many traditional efforts have...Read More
College enrollment offices across the country are experiencing a calamitous trend. New and returning student enrollment numbers are bad. And they’re probably going...Read More
