The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.
It would be fun to watch for sure, but a real fight’s unlikely to happen. However, in the world of digital marketing, Zuckerberg has already thrown a massive right hook. And if it lands square (and it looks like it has), marketers will have an exciting new way to reach potential customers…
And higher ed will have a new way to reach new potential students.
It’s called Threads, or the “Twitter Killer.” It’s a new app designed to take a chunk out of Musk’s base of Twitter users and has already been wildly successful at it. In fact, according to the latest data, Threads has already generated over 100 million sign-ups… in its first week![1]
100 million users mean 100 million potential new customers to market to… or in the case of higher education, millions of potential new students to market your school to.
But, and there’s a big but… there are no targeted advertising opportunities on Threads yet. Eventually there will be, it’s a business after all, but as of right now, you can’t deploy ads in the traditional way; like you can on similarly Meta-owned Facebook and Instagram.
So, how can you use Threads to market to potential students? How can you advertise without advertising? Well, it’s rather simple, really. It all comes down to your content and branding strategies.
We’ll give you some quick insights on these strategies in a moment. First, Conversion Media Group, a national leader in higher-ed marketing, will breakdown how Threads works, and how you can soon add it to your Meta Business Suite… hopefully.
Ready?
First, Threads is a part of Instagram. And like Instagram, all you need to do to post your content is, well… post it.
But before posting anything, you’ll need to download the mobile app. You see, Threads was designed specifically for mobile use, meaning the app was engineered to target a younger, on the go demographic. Or as educational marketers will soon realize, like Conversion Media Group has… potential new students!
All you need to do is go to your mobile app store and download “Threads, an Instagram app,” connect it to your Instagram account, and start posting.
However, as of right now, all your posts must run through the mobile app as it has not yet been integrated with Meta Business Suite. It’s an unfortunate headache for marketers, but chances are it will soon be integrated (especially when it opens up for targeted advertising).
Now, unlike Instagram, you can post live links without having to “earn” the right to do so… which for marketers is a must do for driving traffic to landing pages. Essentially, Threads is a mashup of Twitter and LinkedIn, but is generally mobile only and does not offer targeted advertising, yet.
But that doesn’t mean you can’t advertise!
You see, there’s nothing stopping you from “advertising.” You can still post branding and content-based ads, and you can still post offers and links to landing pages, but you can’t target a demo yet.
But since it’s a free download, and you won’t be paying for placements, you can start posting, building an audience, and building your brand or message organically, and for free.
Once targeted advertising opens up, you’ll already have a good “history” of content and an audience to build a match from…
As long as you use Threads sooner rather than later.
Now, if you’re looking to increase enrollment at your school, using Threads may be a good help, especially once targeted advertising opens up.
But perhaps even better than Threads, now or in the future, is partnering with Conversion Media Group.
We have thousands of prospective students that we’re constantly in contact with, and they’re looking for the educational opportunity you’re offering. They just need to hear about you.
You see, whether you need 50, 100, 1,000 new students or more, Conversion Media Group can help you reach your enrollment goals. It’s our expertise.
So, if you’re interested in learning more about how Conversion Media Group can drive qualified higher education leads, applications, and enrollments to your institution, simply call one of our education specialists today at: (+1) 800 419 3201.
Or you can contact us HERE, and an education enrollment expert will get back with you as soon as possible.
Oh, and don’t forget to download Threads!
[1] Twitter traffic is ‘tanking’ as Meta’s Threads hits 100 million users (cnbc.com)