Tag

Increase Sales
The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent
 And Here’s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Things

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education
 But for one reason or another, they couldn’t finish. Now, this doesn’t mean...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less
...
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Competition for Trade School Students is Growing As Traditional Colleges Begin Offering Career Training
Have a look at these numbers
[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...
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The Data Doesn’t Lie
 Blue Collar Jobs Are “Cool Again”
The “toolbelt generation” is upon us. Get this
 A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...
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When It Comes to Marketing Your School Don’t Do These 8 Things
Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your “brand” awareness by 80% or more. But, while there are literally hundreds of “things” you should be doing with your digital marketing, and a laundry list of things you should...
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Why Aren’t Your EDU Leads Converting?
You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department
...
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Why Using a Contact Center to Generate Edu Leads Could Boost Enrollments
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to decline
 which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, it’s estimated that one college or university is closing down, every week.[1] Now, there are a...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...
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Get Ready Now
 The “Enrollment Cliff” May Be Coming Sooner Than We Thought
Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...
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