The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in todayās jobs market, that knowledge base is changing. You see, it wasnāt that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be...Read More
We recently shared some statistics on Spring 2025 college enrollment with you in an article titled āSpring 2025 College Enrollment Stats⦠The Bad, The Good, The Great, and The Opportunity.ā In it, we noted how total secondary enrollments actually grew by 3.2% this spring over spring 2024, with community colleges seeing the largest growth (5.4%)....Read More
As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesnāt come from hypotheticals or assumptions⦠It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...Read More
If you operate a trade school or career-based college, youāve likely been seeing a great uptick in enrollments over the past few years. The industry has been, well, on fire. Now, there are a great number of reasons why enrollment have been on a strong uptick, but perhaps the simplest explanation of the new data...Read More
Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full yearās data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More
Once a prospective student enrolls in college, itās game over. Theyāve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...Read More
Just before leaving office, the Biden administrations released two new āinformation collectionsā that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...Read More
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent⦠And Hereās Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...Read More
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, theyāve never completed their degree or career-training program. Thatās 36 million people who, at one point, committed to furthering their education⦠But for one reason or another, they couldnāt finish. Now, this doesnāt mean...Read More
Up to $10 per piece! Thatās how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā¦...Read More
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