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Increase Sales
Competition for Trade School Students is Growing As Traditional Colleges Begin Offering Career Training
Have a look at these numbersā€¦[1] 158%:Ā The cost of traditional, public college has risen over 150% in just the last 20 years. 65%:Ā Only 64.6% of students graduated college within six years. 50%:Ā Half of a traditional college studentā€™s study-time is in general education, not their ā€œcareerā€ major or focus. 33%:Ā One in three companies have dropped degree...
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The Data Doesnā€™t Lieā€¦ Blue Collar Jobs Are ā€œCool Againā€
The ā€œtoolbelt generationā€ is upon us. Get thisā€¦ A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say theyā€™ve noticed that young adults are highly interested in pursuing careers...
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When It Comes to Marketing Your School Donā€™t Do These 8 Things
Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your ā€œbrandā€ awareness by 80% or more. But, while there are literally hundreds of ā€œthingsā€ you should be doing with your digital marketing, and a laundry list of things you should...
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Why Arenā€™t Your EDU Leads Converting?
You may have the worldā€™s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment departmentā€¦...
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Why Using a Contact Center to Generate Edu Leads Could Boost Enrollments
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to declineā€¦ which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, itā€™s estimated that one college or university is closing down, every week.[1] Now, there are a...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. Thatā€™s the number of Google search results for the various versions of ā€œonline degree in ai.ā€ 691 million! Considering the first bachelorā€™s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. Itā€™s especially astounding considering the ā€œonlineā€ aspect of the Google search...
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Get Ready Nowā€¦ The ā€œEnrollment Cliffā€ May Be Coming Sooner Than We Thought
Back in April, we, Conversion Media Group published an eye-opening article titled ā€œData Show Big Opportunities for Fully Online Collegesā€ (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in Americaā€™s...
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Social Media Marketing: Pay Attention to These Metrics to Assure Better Campaign Performance
Nearly 3 out of every four Americans use social media. Thatā€™s almost 250 million of us. Whatā€™s more, roughly 90% of all US adults have social media accounts.
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