News

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of...Read More

You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data...Read More

There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion...Read More

Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good...Read More

647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would...Read More

For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal...Read More

Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even...Read More

Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the...Read More

Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical...Read More

Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But...Read More

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never...Read More

If the demographic cliff we’re experiencing is teaching us anything, it’s this: to truly increase enrollment, higher education should be targeting adult learners,...Read More

More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year...Read More

Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years,...Read More

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students...Read More

Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people...Read More

We’re running out of kids… And colleges could soon be running out of students. Beginning with the class of 2025, and progressing into...Read More

Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only...Read More

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into...Read More

The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone,...Read More

You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system...Read More

Make no bones about it, last year’s FAFSA debacle caused widespread havoc and panic among students, families and institutions of higher education. In...Read More

With the higher education landscape drastically shifting and enrolling new students becoming more difficult than perhaps ever before, institutions of higher education should...Read More

691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first...Read More

For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in...Read More

Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays...Read More

In 1992, political strategist James Carville famously quipped, “it’s the economy, stupid,” to prove a political point that Americans are more concerned about...Read More

Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing...Read More

Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report...Read More

Fall Enrollment Numbers Good for Some… Potentially Devastating for OthersRead More

6 Essential Lead Gen Metrics And How to Calculate ThemRead More

Want to Hire a Contact Center to Generate EDU Leads? - Better Use This Check-List Before You Do -Read More

Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US...Read More

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse...Read More

Avoiding These Digital Marketing Mistakes Can Boost Engagement, Enrollment and ROIRead More

Times have changed. Many of today’s students want a different kind of experience in college than their parents had. Sure, the on-campus “lifestyle”...Read More

More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more...Read More

The writing’s been on the wall for over a decade now. College enrollments, for the most part, have generally been on the decline...Read More

If you’re operating a trade school, career-college or vocational/tech academy, the facts revealed in the headlines you’re about to read are probably something...Read More

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during...Read More

Do you remember Rosie the Riveter? It was the iconic WWII era poster featuring a skilled female factory worker, flexing her bicep, with...Read More

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during...Read More

No matter what kind of institution of higher education you operate, chances are you need more students. And, as you well know, tuition...Read More

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years...Read More

Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In...Read More

You may have seen it. Hundreds of thousands, perhaps a million or more of us certainly did. Episode 326 of South Park. It...Read More

You’d better be quick. Attention spans are dropping and your opportunity to get your message across to your target audience has shrunk to...Read More

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1]...Read More

It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten...Read More

It’s become clear. There is an urgent need for students to consider a technical or career-based education. Our economy is desperately short of...Read More

No matter what business or vertical you operate in, you know the importance of digital marketing.Read More

Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third...Read More

A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students...Read More

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s...Read More

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than,...Read More

The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of...Read More

Data is digital gold. And the more data you have, the richer your business could become. It’s estimated that the internet contains 5...Read More

Over the past decade, a large percentage of traditional four-year institutions and even two year/community colleges have had difficulties either increasing or maintaining...Read More

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research...Read More

Student demands are changing. Now, more than ever, today’s students, whether they be new high school grads or adult learners, want something different...Read More

In the year prior to the pandemic, the percentage of recent high school graduates who enrolled in college was a fairly robust 66.2%....Read More

According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of...Read More

Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1...Read More

The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations...Read More

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means...Read More

Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau...Read More

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate...Read More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you...Read More

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared...Read More

And Why More Americans Are Doing This Instead It’s no secret, college is expensive. But just how expensive is it?... and have costs...Read More

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition,...Read More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed...Read More

For over a decade now, colleges and universities have been experiencing a massive “brain-drain” across the system. Today, as the National Student Clearinghouse...Read More

For well over a decade now, colleges and universities have seen enrollment numbers plummet. In fact, between the fall semester of 2012 and...Read More

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of...Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With...Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers...Read More

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers...Read More

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing....Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads...Read More

Spring enrollment is just around the corner. By now, your institution, whether you’re a trade school, tech academy, vocational school, career college or...Read More

According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities...Read More

When you think of the words “call center,” images of rows of people stacked into a tiny room, cold calling hundreds of numbers...Read More

The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester...Read More

You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular...Read More

The Best B2C Digital Lead Gen Strategies for 2023 As we approach the fourth quarter of 2022, the savviest businesses have already begun...Read More

How Deep Data Analysis Can Help You Generate Highly Targeted Leads That Convert Put yourself in the shoes of your prospects for a...Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a...Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a...Read More

The ultimate goal of every contact center business is to expand its customer base and boost per-customer spending. While many traditional efforts have...Read More