Tag

College enrollment
The 11 Quick Stats Every Institution Offering Online Learning Should Know
The online learning ecosystem has grown substantially since inception. In fact, since its ā€œbirthā€, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Hereā€™s 11 quick stats every institution that offers online degree programs...
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Misguided Regulatory Scheme Thatā€™s Burdened Career and Technical Educatorsā€¦ Reversed!
Just before leaving office, the Biden administrations released two new ā€œinformation collectionsā€ that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...
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Why Your Trade School Should Consider Marketing its Programs To ā€œOlderā€ Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of todayā€™s ā€œyouthā€ sees college as an expensive, time consuming and non-guaranteed way...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Thingsā€¦
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, theyā€™ve never completed their degree or career-training program. Thatā€™s 36 million people who, at one point, committed to furthering their educationā€¦ But for one reason or another, they couldnā€™t finish. Now, this doesnā€™t mean...
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Woops! NSCRC Makes Big Enrollment Reporting Blunder
Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous yearā€¦ The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...
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Huge Numbers of Adults Want to Enroll in Collegeā€¦ So, Whatā€™s Stopping Them?
If the demographic cliff weā€™re experiencing is teaching us anything, itā€™s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans ā€“ including 36.8 million...
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12 Statistics That Show Why Students Are Choosing Career-Based Educations Over Traditional College
More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year alone trade-based program enrollments grew by an estimated 16%.[1] Hereā€™s Whyā€¦ 69% of students say colleges charge too much for an undergrad degree.[1] The cost of an undergrad degree has risen 158%...
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Higher Education, A Year in Review
From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fallā€¦ From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closuresā€¦ From the promise of student loan debt forgiveness, to the courts mostly thwarting the ideaā€¦ From...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! Thatā€™s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā€¦...
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FAFSA Launched Early
Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last yearā€™s widely panned FAFSA debacle, this yearā€™s FAFSA has finally launched. And, according to the agency, it has launched ā€œearly.ā€ The 2025ā€“26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...
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