Data is digital gold. And the more data you have, the richer your business could become. It’s estimated that the internet contains 5 million terabytes of data… about the same amount of information contained in 5-10 trillion books.Read More

Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested in generating new leads for them to convert. Then, consider the other side of the coin. The side of the coin where the actual leads are.Read More

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research first. Because, as you’ll quickly find, not all “call centers” are created equal. Yet, some of them will gladly partner with you without fully informing you of what they’re actually capable of...Read More

Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this media (including TV) ever. And nearly 90% of marketers believe that video has a definitive and strong impact on sales. This too is an all-time highRead More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing. According to a recent article published in Bloomberg, economists now place a 70% chance of an economic recession hitting this year.Read More