Spring Enrollment Flat, But Certain Institutions are Thriving 

To show adult learning

– Here’s How Yours Can Too –

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared to spring 2022. However, some institutions fared better than others. 

In an interview with Inside Higher Ed, Doug Shapiro, executive director of the NSCRC said in regard to the massive drop in enrollments during the pandemic, “I think stabilization is still pretty much where we are.”[1]  

However, as the NSCRC notes, four-year public university undergraduate enrollment fell by 0.9 percent. Additionally, the number of part-time undergrad students at four-year public institutions dropped by 4.8%.

With the four-year system making up roughly 45% of students, it begs the question: If enrollment is flat (and down yet again at four-year institutions) where are students going?

Well, according to the data, students are still seeking alternatives to the traditional four-year system. Most notably, enrolments at community colleges increased by 2.1%, with enrollment growth continuing in certificate programs; up 5.5% for undergrads and 4.6% for graduates.

Interestingly, the largest enrollment declines at four-year public institutions came among adult learners. Female students, aged 25-29, dropped by 7.5%, while male students in the same age group dropped by 6.2%

Why such a large decline?… and where are adult learners going?

According to a study of 18- to 30-year-olds without college degrees, adult learners find college to be too expensive, but would be willing to pay for an education they know will give them “returns.”[2]

And those returns have come in the form of community college programs, certificate programs and other “career-based” programs.

These programs include trade schools, tech schools, vocational schools, micro-degree programs and other certificate or licensing programs that offer training for specific careers.

Institutions offering programs in these spaces should be thriving right now. However, even here, many schools are falling flat on their enrollment goals. 

For institutions looking to fill open seats or wanting to assure their programs are packed for upcoming semesters, there is a solution. It’s a simple partnership.

Conversion Media Group is the nation’s leader in qualified higher-ed lead generation. We specialize in connecting high-intent adult learners directly with career educators. 

In fact, we have the ability to deliver up to 2,000 highly qualified leads, directly to your enrollment representatives, every business day of the week.

Better, through the use of our US-based contact centers, we can also deliver up to 300 live transfer leads, to your enrollment reps… every business day.

But even better than that…

We can deliver 2,000 leads, plus 300 live transfers, every single day of the work week! These are people who are seriously interested in furthering their education.

You see, CMG is in constant telephone, SMS text and email communication with thousands of these high-intent adult learners, daily. The very adult learners who are shunning the four-year college system and looking for a career-based education.

Through the use of our US-based educational lead-focused contact centers (which we own and operate), our online education portal at School Match Pro, and our highly targeted digital marketing efforts, it’s simple…

CMG should be your preferred partner for all your enrollment initiatives. 

If you’re interested in learning more about how Conversion Media Group can drive qualified education leads, live transfers, applications, and enrollments to your institution – call one of our education specialists today at: (+1) 800 419 3201.

Or you can contact us HERE, and an adult education enrollment expert will get back with you to share our incredible enrollment insights, as soon as possible!

[1] Spring enrollment steady, just not for all institutions (insidehighered.com)

[2] Why aren’t people going to college? | Higher Ed Dive

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