The Dire Enrollment Situation at 4-Year Institutions Reveals a Bright Spot for 2-Year Programs

To show college students

Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau of Labor Statistics, there has been no greater 5-year slide in the college-going rate, on record.[1]

As Higher Ed Dive notes, the situation has become so dire, that no fewer than 90 U.S. colleges have shuttered their doors since 2016.[2] Yet, as students opt for alternatives to the traditional four-year programs, a bright spot has emerged. It’s a bright spot that has put community colleges, tech schools, vocational schools, and career colleges in a fantastic position to increase enrollments.

In fact, after decades of declines, enrollment in community colleges alone have risen significantly since just 2021[3]. The question is why?…

And how can career-based institutions take advantage of this trend?

Doug Shapiro, the executive director of the National Student Clearinghouse Research Center recently said, “I think that students are increasingly looking towards programs and majors that they can see, and easily see, a direct link to the workforce.”

Simply put, students, whether fresh out of high school or adult learners, don’t value the traditional 4-year path like they once did, and are instead looking for programs that offer them a direct career link once graduating.

They’re looking for a career-based education.

Now, while the demand for career education is growing, and more students than perhaps ever are enrolling in these programs, so is the competition to get them registered.

So how do career-based institutions take advantage of the demand, and outcompete for enrollments?

Well, it comes down to having a relationship with the prospective students, knowing their desires, and their goals, rather than just pitching them on random programs. This is where Conversion Media Group excels.

As one of the nation’s leaders in driving new enrollments, CMG is in constant contact with thousands of prospective students, both new high school grads and adult learners, nearly every single day. Thousands of them.

We have real conversations with them, learning what it is that they really want to do in life, where they want to do it, and how we can help them find the program that best suits their needs.

And because of the amount of prospective students we speak with (we own and operate US-based contact centers), we’re able to help drive qualified leads for almost any program, at almost any volume.

You see, by guiding prospective students to the programs they’re really looking for, we have the capacity to drive 100 or more “live transfers” to your enrollment representatives, daily.

These live transfers are prospective students that we’ve been continually communicating with and counseling, many of whom are ready to take the next step and potentially enroll with you the moment we transfer the live call.

By utilizing these highly qualified live transfer leads from Conversion Media Group, you’ll have a leg up on the competition when it comes to attracting new students.

Our prospective students want to hear from you. They want to know what you have to offer, and they want a career-based education.

Whether you need 50, 100, 1,000 new students or more, Conversion Media Group can help you reach your enrollment goals.

It’s our expertise.

If you’re interested in learning more about how Conversion Media Group can drive qualified education leads, applications, and enrollments to your institution – call one of our education specialists today at: (+1) 800 419 3201.

Or you can contact us HERE, and a career education enrollment expert will get back with you as soon as possible.

[1] American colleges in crisis with enrollment decline largest on record | Fortune

[2] How many colleges and universities have closed since 2016? | Higher Ed Dive

[3] Community college enrollment rises for the first time in at least 10 years (

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