There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education…
But for one reason or another, they couldn’t finish.
Now, this doesn’t mean they didn’t “want” to finish their schooling. In many, if not most, cases they did want to complete it. But for many of them, “life” got in the way. And at the time they were enrolled, sticking with it and finishing school simply wasn’t ideal.
However, for a large number of these adults, life may have now progressed to the point where that education is once again in their plans, and reenrolling to finally finish school may now be the ideal time.
And it’s this group of adult learners your school should be targeting for enrollment.
Today, Conversion Media Group will share eight simple things your school should be doing to better attract this demographic. And it doesn’t matter if you operate a traditional brick-and-mortar college, a primarily online college, a trade or vocational school or any career-based program…
The following will help you. So, let’s get to it…
Your paid ads: You absolutely must be sure all your paid ads, including Google ads, television ads, Meta ads etc. (video or static), are written to the highly specific audience you are targeting, with highly specific copy and highly specific keywords and data targeting. Never use a “shotgun approach” when it comes to paid ads.
Your retargeting: With your retargeting, be sure your ads or content are segmented and tailored to the exact course, major, topic or trade the prospective student was initially interested in. Be highly, highly specific here and you’ll see better results.
Your “free” content: All of your free content, including all of your non-paid social media, should have “value add” in mind. By offering free, valuable and potentially actionable information, prospective students will gain trust in your institution. And trust converts.
Your engagement: We all know that content is king. So, when creating content, be sure it’s engaging, fun, and relevant to not only your school, but to your prospects as well. If you create fun, engaging content, it will spread like wildfire… and so will your brand.
Your voice: The podcast world has exploded. If you don’t have a podcast yet, start one. Podcasts give you a fantastic opportunity to not only highlight your schools’ programs, but they offer a great opportunity to highlight former students and their outcomes.
Your optimization: Be sure you optimize all your content and keywords for voice search. Between 20% and 50% of all searches on mobile devices are done by voice. Be sure everything is optimized to take advantage of it.[2]
Your data: Dig into your data. Your data may not only tell you a whole lot about your campaign successes and failures, but with a deep dive, may give you insights into your prospects that aren’t easily seen with the naked eye.
Your partnerships: When it comes to qualified live transfer leads, or any Edu leads for that matter, you absolutely must partner with proven experts in this space. There are a lot of “come-and-goers” out there. Avoid them.
Instead, partner with Conversion Media Group!
We are a national leader in higher education enrollment initiatives. No matter what type of institution you operate, CMG has the ability to help you fill seats.
So, give us a quick call at +1 800 419 3201 and we’ll go over our proven enrollment initiative methods, step by step, and we’ll discuss how we can help you achieve (or potentially exceed) your enrollment goals.
[1] Some College, No Credential | National Student Clearinghouse Research Center