The Top 6 Ways To Improve The Marketing Of Your Trade School or Career College

To show a trade school/career college

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition, and not you, there may be a big reason why. Your competitors are better at marketing their product.

Today, we’re going to fix that.

Conversion Media Group is the nation’s leading expert on higher-education marketing, lead generation and enrollment initiatives. By properly utilizing the six tips CMG will share with you below, you may not only be able to compete with bigger budget schools, but you may potentially attract students who were considering them, and get them enrolled with you instead!

It all comes down to improving your marketing. Here’s what you should do:

  • You have to fully understand your prospects emotional needs, and market to their “pain points.”

Instead of simply highlighting what your school offers, highlight how your school can help solve their problems. Remember, you’re not just offering an education, you’re offering a future.

  • You must improve the user experience on your website.

Your website has to be easy to navigate, mobile friendly and optimized for the prospects’ experience. As the old marketing axiom goes, “benefits sell, features don’t.” This means your website should focus on the benefits of the education you provide (showing the prospect their potential future) and should be loaded with real student testimonials as social proof of it.

  • You must create sharable video content.

No matter what age demographic you’re targeting, you have to create fun, engaging and appealing video content that is sharable on social media. According to Wyzowl, 80% of marketers acknowledge video has directly helped increase sales. In your case, this would mean enrollments.[1]

  • You have to email and text your prospect list, often.

If you’re building an opted-in email and text list of prospective students, you have to constantly communicate with them. They opted in with you for a reason, after all: they want to hear from you. Be sure all your communications are about the benefits to them and their future… not the “features” of your school.

  • Know your prospects and target your marketing efforts in places where they are.

A recent HubSpot survey of 1,200 marketers showed that just 42% of them knew basic demographic information on their target audience, and less than half knew critical information about where their prospects consume content.[2] If you don’t know who your prospect is, or where they are, you’re wasting a lot of money.

  • You absolutely must utilize live transfer leads.

Live transfers are real-time leads. Prospective students that Conversion Media Group has live on the phone, who are already interested in possibly enrolling at your school, at that exact moment. We do all the work in generating and nurturing the prospects, then hand them off to your enrollment reps at their peak interest.

Now, if your school is struggling with enrollments, has a few seats to fill, or wants to increase the size of your waiting list, these six marketing tips should certainly help.

However, unless you’ve got a nimble and highly experienced marketing department, much of this work may be out of your reach. This is where Conversion Media Group shines.

You see, CMG is a higher-ed lead generation and enrollment initiative machine. We’re in constant telephone, SMS text and email communication with thousands of high-intent adult learners every day.

We have the unique capability to generate 2,000 highly qualified adult-ed leads plus 300 live transfers directly to your enrollment representatives, every business day of the week. 

By partnering with Conversion Media Group, you may not only be able to compete against big budget schools, but you may potentially attract students who were considering them, and get them enrolled with you instead!

See exactly how Conversion Media Group can drive qualified education leads, live transfers, applications, and enrollments to your institution by calling one of our education specialists today at: (+1) 800 419 3201.

Or you can contact us HERE, and an adult education enrollment expert will get back with you to share our incredible enrollment insights, ASAP!

[1] Video Marketing Statistics: What You Must Know for 2023 (

[2] Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It (

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