Today’s prospective college students know that college has become expensive, not all college majors are created equal, there are plenty of alternatives to a four-year degree, student loans can be incredibly burdensome…Read More

Did you know that 64.4% of all TikTok users are between the ages of 20 and 49? It’s true. What was once a platform for kids to show off their dance skills has become a dominant force to entertain adults…Read More

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years from now, that figure is expected to surpass $1.25 trillion.Read More

Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In fact, over the past few years, maintaining, and expanding enrollment at four-year institutions has become the challenge..Read More

You’d better be quick. Attention spans are dropping and your opportunity to get your message across to your target audience has shrunk to an all-time low. Today, people demand very short, informative, and fun content; content, even marketing content, that’s no longer than a minute long.Read More

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than, well, immediately. You see, most businesses (the forward-thinking ones) have already started their budgeting and marketing plans for at least Q1 of next year. And if you want to stay competitive, you...Read More

The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...Read More