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Universities
To show college students at university
It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten so difficult that some institutions have either had to cut degree programs or close down all together. But recent data on enrollment numbers have given many institutions a glimmer of hope.
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Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.
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The gap is widening. Today, a whopping 60% of undergrad students enrolled in institutions of traditional higher education identify as female
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The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of US teenagers has grown over the past decade.
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In today’s world, social media offers businesses a quick and effective way to reach current and prospective customers.
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According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of the pandemic.
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Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1 million students. Today, there are about 2.5 million fewer students in the system. This, while U.S. Census data show our overall population has grown by 23 million during the same timeframe
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The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations over traditional four-year programs. 
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In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...
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Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has become incredibly important to the process.
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