Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

For over a decade now, colleges and universities have been experiencing a massive “brain-drain” across the system. Today, as the National Student Clearinghouse notes, there are 2.4 million fewer students attending traditional four-year programs than there were in 2011.Read More

Most businesses that utilize contact centers do so for two basic reasons: customer service or customer acquisition. For those businesses using a contact center for customer service, an offshore or near-shore call center, while not optimal, may be sufficient.Read More

For well over a decade now, colleges and universities have seen enrollment numbers plummet. In fact, between the fall semester of 2012 and the fall of 2022, enrollments dropped by roughly 1.9 million students, or almost 10%.Read More

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of trends that career educators should be aware of for 2023. By staying on top of these trends and utilizing a powerful enrollment boosting technique, you can assure your institution has a banner...Read More

Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers a skills-based education, you should be focusing your new student enrollment efforts on where your potential new students live and offer them what they’re looking for!Read More