Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More