June 2024
An “All Hands on Deck” Approach to New Student Recruitment
Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...
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Social Media Marketing: Pay Attention to These Metrics to Assure Better Campaign Performance
Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US adults have social media accounts.
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