No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing. According to a recent article published in Bloomberg, economists now place a 70% chance of an economic recession hitting this year.Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads you have, the better your conversions and ROI. But if you don’t know how to precisely measure the following conversion metrics, your efforts could be falling flat, leaving you spending far more...Read More

You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least some of the data the platform provides. But unless you know exactly what to look for, a simple glance every now and then will not provide you with enough actionable information about...Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a third way. You can either generate new customers or sell more to the customers you already have. Without a solid strategy to generate new customers you’re setting yourself up for failure.Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a third way. You can either generate new customers or sell more to the customers you already have. Without a solid strategy to generate new customers you’re setting yourself up for failure.Read More