No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared to spring 2022. However, some institutions fared better than others.Read More

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More

And Why More Americans Are Doing This Instead It’s no secret, college is expensive. But just how expensive is it?... and have costs truly grown out of control? Well, According to the latest data, a four-year degree now costs an average 226% more money than it did in 1980.Read More

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition, and not you, there may be a big reason why. Your competitors are better at marketing their product.Read More

Call centers and contact centers may seem like interchangeable terms. However, as you’re about to see, they are quite distinct. Each one functions differently, has employees with vastly different skillsets, and offers businesses specific solutions to specific problems.Read More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

For over a decade now, colleges and universities have been experiencing a massive “brain-drain” across the system. Today, as the National Student Clearinghouse notes, there are 2.4 million fewer students attending traditional four-year programs than there were in 2011.Read More

Most businesses that utilize contact centers do so for two basic reasons: customer service or customer acquisition. For those businesses using a contact center for customer service, an offshore or near-shore call center, while not optimal, may be sufficient.Read More

For well over a decade now, colleges and universities have seen enrollment numbers plummet. In fact, between the fall semester of 2012 and the fall of 2022, enrollments dropped by roughly 1.9 million students, or almost 10%.Read More