When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day. What’s more, 53% of the key 18-34 demographic for higher education consumes internet video content, every day.Read More

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s important for your institution to pay close attention to what’s going on…Read More

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than, well, immediately. You see, most businesses (the forward-thinking ones) have already started their budgeting and marketing plans for at least Q1 of next year. And if you want to stay competitive, you...Read More

The gap is widening. Today, a whopping 60% of undergrad students enrolled in institutions of traditional higher education identify as femaleRead More

The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of US teenagers has grown over the past decade.Read More

Data is digital gold. And the more data you have, the richer your business could become. It’s estimated that the internet contains 5 million terabytes of data… about the same amount of information contained in 5-10 trillion books.Read More

Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested in generating new leads for them to convert. Then, consider the other side of the coin. The side of the coin where the actual leads are.Read More

Over the past decade, a large percentage of traditional four-year institutions and even two year/community colleges have had difficulties either increasing or maintaining new student enrollment numbers.Read More

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research first. Because, as you’ll quickly find, not all “call centers” are created equal. Yet, some of them will gladly partner with you without fully informing you of what they’re actually capable of...Read More

In today’s world, social media offers businesses a quick and effective way to reach current and prospective customers.Read More