2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments. But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More
When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day. What’s more, 53% of the key 18-34 demographic for higher education consumes internet video content, every day.Read More
If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research first. Because, as you’ll quickly find, not all “call centers” are created equal. Yet, some of them will gladly partner with you without fully informing you of what they’re actually capable of...Read More
The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More
In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...Read More
Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this media (including TV) ever. And nearly 90% of marketers believe that video has a definitive and strong impact on sales. This too is an all-time highRead More
It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this...Read More
It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More
If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More
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