The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing. According to a recent article published in Bloomberg, economists now place a 70% chance of an economic recession hitting this year.Read More

Hiring a contact center to generate education leads to boost enrollment at your higher education facility can be a daunting task. You may be considering the differences in pricing, differences in the locations (US vs near-shore vs off-shore) and the differences in lead quality the contact center has promised you.Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads you have, the better your conversions and ROI. But if you don’t know how to precisely measure the following conversion metrics, your efforts could be falling flat, leaving you spending far more...Read More

Spring enrollment is just around the corner. By now, your institution, whether you’re a trade school, tech academy, vocational school, career college or bootcamp, should be nearing the point where all of your available upcoming “slots” are filled.Read More

In the 1996 cult classic, “Swingers,” starring Vince Vaughan and Jon Favreau, the question of when to first contact a “qualified lead” is raised in a rather hilarious way.Read More

According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities continues to drop. Total postsecondary enrollment fell to 16.2 million students in the spring, representing a student body decline of 685,000, or 4.1%, over the previous year.Read More

When you think of the words “call center,” images of rows of people stacked into a tiny room, cold calling hundreds of numbers from the phone book may come to mind. Worse, you may think of an overseas warehouse full of computers, generating robocalls and robo-texts to random numbers, hoping for a response, any response.Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More

How Deep Data Analysis Can Help You Generate Highly Targeted Leads That Convert Put yourself in the shoes of your prospects for a moment. They’re being followed around the internet with your ads, they’re getting phone calls and texts from you, and are receiving emails pitching your products.Some of them will convert, for sure… But...Read More