The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations over traditional four-year programs. Read More

Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has become incredibly important to the process.Read More

And Why More Americans Are Doing This Instead It’s no secret, college is expensive. But just how expensive is it?... and have costs truly grown out of control? Well, According to the latest data, a four-year degree now costs an average 226% more money than it did in 1980.Read More

Call centers and contact centers may seem like interchangeable terms. However, as you’re about to see, they are quite distinct. Each one functions differently, has employees with vastly different skillsets, and offers businesses specific solutions to specific problems.Read More

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of trends that career educators should be aware of for 2023. By staying on top of these trends and utilizing a powerful enrollment boosting technique, you can assure your institution has a banner...Read More

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers a skills-based education, you should be focusing your new student enrollment efforts on where your potential new students live and offer them what they’re looking for!Read More

Hiring a contact center to generate education leads to boost enrollment at your higher education facility can be a daunting task. You may be considering the differences in pricing, differences in the locations (US vs near-shore vs off-shore) and the differences in lead quality the contact center has promised you.Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More

In today’s modern, digital world, there is perhaps no better way to drive higher quality leads, increase sales from existing customers and generate a stronger ROI than by utilizing precise data analysis and optimizations. 1 – Boost Brand Awareness: By knowing exactly who your prime prospects are, there is no need to waste money “blasting”...Read More