Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers a skills-based education, you should be focusing your new student enrollment efforts on where your potential new students live and offer them what they’re looking for!Read More

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing. According to a recent article published in Bloomberg, economists now place a 70% chance of an economic recession hitting this year.Read More

Hiring a contact center to generate education leads to boost enrollment at your higher education facility can be a daunting task. You may be considering the differences in pricing, differences in the locations (US vs near-shore vs off-shore) and the differences in lead quality the contact center has promised you.Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads you have, the better your conversions and ROI. But if you don’t know how to precisely measure the following conversion metrics, your efforts could be falling flat, leaving you spending far more...Read More

You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least some of the data the platform provides. But unless you know exactly what to look for, a simple glance every now and then will not provide you with enough actionable information about...Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More