Hiring a contact center to generate education leads to boost enrollment at your higher education facility can be a daunting task. You may be considering the differences in pricing, differences in the locations (US vs near-shore vs off-shore) and the differences in lead quality the contact center has promised you.Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads you have, the better your conversions and ROI. But if you don’t know how to precisely measure the following conversion metrics, your efforts could be falling flat, leaving you spending far more...Read More

You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least some of the data the platform provides. But unless you know exactly what to look for, a simple glance every now and then will not provide you with enough actionable information about...Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More

In today’s modern, digital world, there is perhaps no better way to drive higher quality leads, increase sales from existing customers and generate a stronger ROI than by utilizing precise data analysis and optimizations. 1 – Boost Brand Awareness: By knowing exactly who your prime prospects are, there is no need to waste money “blasting”...Read More