Do you remember Rosie the Riveter? It was the iconic WWII era poster featuring a skilled female factory worker, flexing her bicep, with the caption “We Can Do It!”Read More

It’s almost spring. High school seniors around the country have begun narrowing down their choices for a post-secondary education and are preparing for the next stage in their lives. It also happens to be Career and Technical Education Month, a fantastic time for postsecondary CTE schools to market themselves to new prospective students.Read More

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years from now, that figure is expected to surpass $1.25 trillion.Read More

Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In fact, over the past few years, maintaining, and expanding enrollment at four-year institutions has become the challenge..Read More

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More

Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.Read More

A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students do not complete their degrees, with nearly a quarter of first-year students at four-year institutions dropping out within their first 12 months.Read More

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s important for your institution to pay close attention to what’s going on…Read More

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research first. Because, as you’ll quickly find, not all “call centers” are created equal. Yet, some of them will gladly partner with you without fully informing you of what they’re actually capable of...Read More

In the year prior to the pandemic, the percentage of recent high school graduates who enrolled in college was a fairly robust 66.2%. Although total enrollment has been on the decline for over a decade, this figure was still relatively strong.Read More