If your business outsources any part of its customer engagement or sales calls to a contact center partner, there is an operational metric that directly affects the quality of every conversation your prospects have — and it has nothing to do with the script, the technology, or the pricing model. It is agent turnover. Call...Read More

For home-service businesses — contractors, HVAC companies, plumbers, electricians — the choice between Google’s traditional pay-per-click search ads and its Local Services Ads program has real financial consequences, and the cost difference between the two is larger than many business owners realize. Google’s Local Services Ads, commonly known as LSAs, operate on a pay-per-lead model...Read More

Most businesses spend significant time and money driving traffic to their website. They invest in SEO, paid ads, social media, and content — all in service of getting more people to the page. And then, when those visitors arrive, they offer them a contact form and a phone number and hope for the best. Live...Read More

There is a quiet problem spreading through marketing dashboards across the country. The numbers look fine. The reports are generating. The attribution model is running. But the data feeding those reports is increasingly incomplete — and the decisions being made based on it are increasingly unreliable. Marketing attribution is breaking. And most businesses will not...Read More