Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested in generating new leads for them to convert. Then, consider the other side of the coin. The side of the coin where the actual leads are.Read More

If you’re considering hiring a “call center” to help your business generate high quality leads, you’re going to want to do some research first. Because, as you’ll quickly find, not all “call centers” are created equal. Yet, some of them will gladly partner with you without fully informing you of what they’re actually capable of...Read More

Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1 million students. Today, there are about 2.5 million fewer students in the system. This, while U.S. Census data show our overall population has grown by 23 million during the same timeframeRead More

The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...Read More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition, and not you, there may be a big reason why. Your competitors are better at marketing their product.Read More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of trends that career educators should be aware of for 2023. By staying on top of these trends and utilizing a powerful enrollment boosting technique, you can assure your institution has a banner...Read More