Most businesses treat their Google Business Profile like a set-it-and-forget-it checkbox. Fill in the address, add a phone number, upload a photo, and move on. Meanwhile, they are pouring thousands of dollars a month into paid ads. Here is the problem with that approach: the data on local search says organic local visibility is often...Read More

Most businesses know they should be doing more with marketing automation. Few realize just how much money they are leaving on the table by not doing it. Here is the number that should get your attention: marketing automation programs return $5.44 for every dollar spent, across platform, content, and integration costs combined. [1] That is...Read More

Higher education has evolved. What was once a “brick-and-mortar” ticket to a great job, has now become something different. Far different. You see, as the landscape of higher education continues to transform, 2026 is shaping up to be a pivotal year for online college learning. Already, online education has become a central pillar of academic...Read More

Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...Read More

The statistics don’t lie. Earning a degree fully online has become more popular than ever. Here are the top early stats for 2026 that all primarily online institutions should be paying attention to… Crossing a Quarter: 25% of all college enrollees attend class fully online.[1] Borders Aren’t Boundaries: More than 1.6 million “out of state”...Read More

Today’s prospective college students have one thing in mind when it comes to an education… And that’s getting a good paying job right after graduation. You see, in an era where the value of a college degree is increasingly scrutinized, the traditional focus on “sticker price” simply doesn’t resonate with prospective students and their families...Read More

Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...Read More

The average cost differential between online college and in-person, traditional brick-and-mortar college is startling. New information from the Education Data Initiative makes it clear… even as its popularity grows, online college remains more affordable![1] Numbers to Know $509: The average cost per credit hour for an online bachelor’s program. $791: The average cost per credit...Read More

This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...Read More

A lot has changed at the Ed. Dept this year. Some for the better, some perhaps, for the worse. However, one change in particular is most certainly being viewed as a positive by short-term career-based schools: Changes in Pell Grants. You see, this past summer, Congress passed the “One Big Beautiful Bill Act” (OBBBA) which...Read More