When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day. What’s more, 53% of the key 18-34 demographic for higher education consumes internet video content, every day.Read More

Data is digital gold. And the more data you have, the richer your business could become. It’s estimated that the internet contains 5 million terabytes of data… about the same amount of information contained in 5-10 trillion books.Read More

In today’s world, social media offers businesses a quick and effective way to reach current and prospective customers.Read More

According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of the pandemic.Read More

The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations over traditional four-year programs. Read More

Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has become incredibly important to the process.Read More

And Why More Americans Are Doing This Instead It’s no secret, college is expensive. But just how expensive is it?... and have costs truly grown out of control? Well, According to the latest data, a four-year degree now costs an average 226% more money than it did in 1980.Read More

Call centers and contact centers may seem like interchangeable terms. However, as you’re about to see, they are quite distinct. Each one functions differently, has employees with vastly different skillsets, and offers businesses specific solutions to specific problems.Read More

With so many technological advancements now taking hold, and the needs and desires of adult learners quickly changing, there are a number of trends that career educators should be aware of for 2023. By staying on top of these trends and utilizing a powerful enrollment boosting technique, you can assure your institution has a banner...Read More

Five years’ worth of data now reveal which trades are the most searched in each state. This means that if your institution offers a skills-based education, you should be focusing your new student enrollment efforts on where your potential new students live and offer them what they’re looking for!Read More