You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least some of the data the platform provides. But unless you know exactly what to look for, a simple glance every now and then will not provide you with enough actionable information about...Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More

The Best B2C Digital Lead Gen Strategies for 2023 As we approach the fourth quarter of 2022, the savviest businesses have already begun planning their business-to-business marketing and lead gen strategies for 2023. And you should too. But why now? Well, it’s simple, really. Early preparation will give you a major advantage over your competition....Read More

“Future Finder Challenge” Hopes to Reimagine Career Navigation For Adult Learners With the acknowledgement that up to 43 million Americans could greatly benefit from further adult education, the US Dept. of Education has launched stage one of its “Future Finder Challenge.” The Challenge, which will offer $1 million in rewards to those who submit prototypes...Read More

How Deep Data Analysis Can Help You Generate Highly Targeted Leads That Convert Put yourself in the shoes of your prospects for a moment. They’re being followed around the internet with your ads, they’re getting phone calls and texts from you, and are receiving emails pitching your products.Some of them will convert, for sure… But...Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a third way. You can either generate new customers or sell more to the customers you already have. Without a solid strategy to generate new customers you’re setting yourself up for failure.Read More

In today’s modern, digital world, there is perhaps no better way to drive higher quality leads, increase sales from existing customers and generate a stronger ROI than by utilizing precise data analysis and optimizations. 1 – Boost Brand Awareness: By knowing exactly who your prime prospects are, there is no need to waste money “blasting”...Read More

Any business, operating in any vertical, can only grow their top line in one of two ways, and there will never be a third way. You can either generate new customers or sell more to the customers you already have. Without a solid strategy to generate new customers you’re setting yourself up for failure.Read More

The ultimate goal of every contact center business is to expand its customer base and boost per-customer spending. While many traditional efforts have indeed produced some solid ROI and boosted lifetime value of new leads, the use of the best initial data sources, combined with direct one on one training and high-level analytics, have proven...Read More