$226 billion. That’s how much money businesses are expected to spend on social media platforms this year, up 30% over 2022[1]. This is a staggering amount of money when you consider that’s about $30 worth of ads for every single person on the planet.Read More

Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1 million students. Today, there are about 2.5 million fewer students in the system. This, while U.S. Census data show our overall population has grown by 23 million during the same timeframeRead More

The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...Read More

Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this media (including TV) ever. And nearly 90% of marketers believe that video has a definitive and strong impact on sales. This too is an all-time highRead More

Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau of Labor Statistics, there has been no greater 5-year slide in the college-going rate, on record.Read More

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this...Read More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared to spring 2022. However, some institutions fared better than others.Read More

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More