$226 billion. That’s how much money businesses are expected to spend on social media platforms this year, up 30% over 2022[1]. This is a staggering amount of money when you consider that’s about $30 worth of ads for every single person on the planet.Read More

According to the National Center for Educational Statistics, there were 14 million college students (75% of them) enrolled online during the height of the pandemic.Read More

Colleges are in crisis. According to the National Center for Educational Statistics, total U.S. enrollment topped out a decade ago with about 18.1 million students. Today, there are about 2.5 million fewer students in the system. This, while U.S. Census data show our overall population has grown by 23 million during the same timeframeRead More

The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More

The cat’s out of the bag. More and more high school grads and adult learners are turning to skilled trades and career educations over traditional four-year programs. Read More

In the world of sales and marketing, your best customers are the ones you already have. For institutions of higher education, this means your alumni. While your graduates will not likely re-enroll (unless it’s for an advanced degree or additional course continuation), they are an invaluable resource you should be leveraging to motivate new potential...Read More

Video is king. Today, 91% of businesses are using video as part of their marketing programs, the highest percentage of businesses using this media (including TV) ever. And nearly 90% of marketers believe that video has a definitive and strong impact on sales. This too is an all-time highRead More

Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau of Labor Statistics, there has been no greater 5-year slide in the college-going rate, on record.Read More

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this...Read More

Sustaining and boosting enrollment at career colleges, trade schools and all other institutions of higher education is a science. As such, data has become incredibly important to the process.Read More