Did you know that 64.4% of all TikTok users are between the ages of 20 and 49? It’s true. What was once a platform for kids to show off their dance skills has become a dominant force to entertain adults…Read More

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years from now, that figure is expected to surpass $1.25 trillion.Read More

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More