2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments.  But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More

It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten so difficult that some institutions have either had to cut degree programs or close down all together. But recent data on enrollment numbers have given many institutions a glimmer of hope.Read More

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More

It’s become clear. There is an urgent need for students to consider a technical or career-based education. Our economy is desperately short of skilled workers and now the government has finally taken note. Earlier this month (Nov.) leaders in higher ed, the government and workforce development came together in Norfolk, VA to conduct a CTE...Read More

Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students are not lifetime “customers”, it’s of utmost importance for schools to continue to fill their pipeline with new prospects.Read More

Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.Read More

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s important for your institution to pay close attention to what’s going on…Read More

The gap is widening. Today, a whopping 60% of undergrad students enrolled in institutions of traditional higher education identify as femaleRead More

The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of US teenagers has grown over the past decade.Read More