Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More
Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report says that, already this year, one college or university per week says it will either close or merge.[2] This, up from two per month last year; a doubling. Clearly, higher education is...Read More
Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...Read More
Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...Read More
Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring. This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More
It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More
Times have changed. Many of today’s students want a different kind of experience in college than their parents had. Sure, the on-campus “lifestyle” with football games and parties is still desired by many, but we’ve been witnessing a huge shift in the priorities of potential college enrollees… And that shift can be seen in both...Read More
More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goals…Read More
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