No matter what kind of institution of higher education you operate, chances are you need more students. And, as you well know, tuition may likely be your primary (if not only) source of revenue. More students mean more revenue.Read More

Not all contact centers are created equally. Some are located offshore, some only operate as customer service arms of businesses, while others have no specialty at all… And few are proficient at generating new leads at the rate you need.Read More

2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments.  But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More

No matter what business or vertical you operate in, you know the importance of digital marketing.Read More

When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day. What’s more, 53% of the key 18-34 demographic for higher education consumes internet video content, every day.Read More

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than, well, immediately. You see, most businesses (the forward-thinking ones) have already started their budgeting and marketing plans for at least Q1 of next year. And if you want to stay competitive, you...Read More

Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested in generating new leads for them to convert. Then, consider the other side of the coin. The side of the coin where the actual leads are.Read More

$226 billion. That’s how much money businesses are expected to spend on social media platforms this year, up 30% over 2022[1]. This is a staggering amount of money when you consider that’s about $30 worth of ads for every single person on the planet.Read More

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this...Read More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More