The long-running feud between Mark Zuckerberg and Elon Musk has reached a boiling point. So much so that the duo has teased the world with a potential MMA cage fight.Read More

Recent data released by the National Student Clearinghouse Research Center show spring semester enrollments, across all sectors of higher ed, were flat compared to spring 2022. However, some institutions fared better than others.Read More

Is your enrollment department flooded with new students? Or are students going to your competitors’ schools instead? If they’re enrolling with the competition, and not you, there may be a big reason why. Your competitors are better at marketing their product.Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More

Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More

Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More

Lead generation, and the conversion of those leads, is the lifeblood of nearly every business. Of course, the better the quality of leads you have, the better your conversions and ROI. But if you don’t know how to precisely measure the following conversion metrics, your efforts could be falling flat, leaving you spending far more...Read More

Spring enrollment is just around the corner. By now, your institution, whether you’re a trade school, tech academy, vocational school, career college or bootcamp, should be nearing the point where all of your available upcoming “slots” are filled.Read More

According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities continues to drop. Total postsecondary enrollment fell to 16.2 million students in the spring, representing a student body decline of 685,000, or 4.1%, over the previous year.Read More

When you think of the words “call center,” images of rows of people stacked into a tiny room, cold calling hundreds of numbers from the phone book may come to mind. Worse, you may think of an overseas warehouse full of computers, generating robocalls and robo-texts to random numbers, hoping for a response, any response.Read More