You’d better be quick. Attention spans are dropping and your opportunity to get your message across to your target audience has shrunk to an all-time low. Today, people demand very short, informative, and fun content; content, even marketing content, that’s no longer than a minute long.Read More
2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments. But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More
Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More
It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten so difficult that some institutions have either had to cut degree programs or close down all together. But recent data on enrollment numbers have given many institutions a glimmer of hope.Read More
Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More
It’s become clear. There is an urgent need for students to consider a technical or career-based education. Our economy is desperately short of skilled workers and now the government has finally taken note. Earlier this month (Nov.) leaders in higher ed, the government and workforce development came together in Norfolk, VA to conduct a CTE...Read More
Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students are not lifetime “customers”, it’s of utmost importance for schools to continue to fill their pipeline with new prospects.Read More
Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.Read More
A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students do not complete their degrees, with nearly a quarter of first-year students at four-year institutions dropping out within their first 12 months.Read More
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