In the 1996 cult classic, “Swingers,” starring Vince Vaughan and Jon Favreau, the question of when to first contact a “qualified lead” is raised in a rather hilarious way.Read More

According to the most current 2022 term-enrollment estimates from the National Student Clearinghouse Research Center (NSCRC), overall student enrollment at colleges and universities continues to drop. Total postsecondary enrollment fell to 16.2 million students in the spring, representing a student body decline of 685,000, or 4.1%, over the previous year.Read More

When you think of the words “call center,” images of rows of people stacked into a tiny room, cold calling hundreds of numbers from the phone book may come to mind. Worse, you may think of an overseas warehouse full of computers, generating robocalls and robo-texts to random numbers, hoping for a response, any response.Read More

It’s a simple fact. Adult learners enroll in career colleges, vocational schools, trade schools, tech academies and bootcamps for one reason: they want to either further their current careers or begin new ones. For decades now, career schools have provided adult learners with this exact pathway. However, times are changing, and so are the students....Read More

The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester of 2011 to the spring semester of this year, there has been a reduction of over 3.3 million students in the college/university system. This represents an astonishing 17% drop in enrollment.[1] More...Read More

You’re probably already using a website data analysis tool like Google Analytics. And once a week or so, you might review at least some of the data the platform provides. But unless you know exactly what to look for, a simple glance every now and then will not provide you with enough actionable information about...Read More

As our economy transforms, so does our workforce. Today, more adults than ever are looking to gain career-based skills to take advantage of new opportunities. Here’s the top fields they want to enterand how your career education school can enroll them…. -Wind Turbine and Solar Service Tech -Welding -Heavy Machinery Mechanics -Medical Billing -Healthcare and...Read More

The easiest way to tell whether your marketing efforts are working or not, is by looking at your quick-view data, or the non-granular data that indicates the obvious… You’re either killing it, or you’re failing miserably. 9: Email Open Rates: Are open rates and CTRs changing? Why? 8: Website Traffic: Is your traffic increasing, decreasing…...Read More

The Best B2C Digital Lead Gen Strategies for 2023 As we approach the fourth quarter of 2022, the savviest businesses have already begun planning their business-to-business marketing and lead gen strategies for 2023. And you should too. But why now? Well, it’s simple, really. Early preparation will give you a major advantage over your competition....Read More

How Deep Data Analysis Can Help You Generate Highly Targeted Leads That Convert Put yourself in the shoes of your prospects for a moment. They’re being followed around the internet with your ads, they’re getting phone calls and texts from you, and are receiving emails pitching your products.Some of them will convert, for sure… But...Read More