2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments.  But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More

It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten so difficult that some institutions have either had to cut degree programs or close down all together. But recent data on enrollment numbers have given many institutions a glimmer of hope.Read More

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More