There is a quiet problem spreading through marketing dashboards across the country. The numbers look fine. The reports are generating. The attribution model is running. But the data feeding those reports is increasingly incomplete — and the decisions being made based on it are increasingly unreliable. Marketing attribution is breaking. And most businesses will not...Read More

There is a quiet crisis happening inside marketing budgets across the country, and it does not show up on any campaign report. Businesses are buying marketing technology they are not using. And the scale of the waste is significant. According to the CMO Survey, only 56.4% of purchased martech tools are actually being used. [1]...Read More

Marketing organizations are pouring money into artificial intelligence. But spending on AI and being ready to use AI are two very different things — and the gap between them is costing businesses real money. Here is the number that tells the story: CMOs now allocate 15.3% of their marketing budgets to AI, but only about...Read More

The expectations placed on marketing teams keep climbing. The budgets, largely, do not. That is the central tension revealed in Gartner’s 2025 CMO Spend Survey — and it is a tension that marketing leaders across industries are navigating right now. Marketing budgets remain effectively flat at 7.7% of company revenue in 2025, unchanged from the...Read More