Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your “brand” awareness by 80% or more. But, while there are literally hundreds of “things” you should be doing with your digital marketing, and a laundry list of things you should...Read More
You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...Read More
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to decline… which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, it’s estimated that one college or university is closing down, every week.[1] Now, there are a...Read More
691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...Read More
Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...Read More
Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US adults have social media accounts.Read More
It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More
More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goals…Read More
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