Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...Read More

Ask any Zoomer and they’ll tell you, “I’ve heard trade school is the place to be, not college.” Sounds odd, but it didn’t used to be this way. You see, for decades the dominant message to/from young people was clear… Go to a four-year college, earn a bachelor’s degree, and success will follow. But as...Read More

Today’s prospective college students have one thing in mind when it comes to an education… And that’s getting a good paying job right after graduation. You see, in an era where the value of a college degree is increasingly scrutinized, the traditional focus on “sticker price” simply doesn’t resonate with prospective students and their families...Read More

Last year both posed challenges and presented opportunities in higher education. We, the writers at Conversion Media Group, did our very best to present each one to you. We hope you took advantage of all the opportunities and were fortunate enough to avoid all the challenges. Of course, this year, we’ll continue to keep abreast...Read More

Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...Read More

Each year, the National Student Clearinghouse Research Center compiles a report on Americans with some college but no credentials (SCNC). Below are five of the most interesting statistics from its 2025 report.[1] 41.3 million: The size of America’s SCNC population, with 37.6 million under the age of 65. 2 Years in a Row: For two...Read More

College enrollment numbers for Fall 2025 have been good. Early estimates show 19.57 million undergrads are ready to hit the books: up about 290,000 students from the Fall of 2024. Now, new data from the National College Attainment Network (NCAN) show Free Applications for Federal Student Aid (FAFSA) for the high school class of 2025...Read More

For years, traditional higher education (colleges/universities) have enjoyed a massive “early investment” advantage over trade and career-based schools. Namely, the 529 savings plan. These plans, created decades ago by Section 529 of the IRS code, are “tax-advantaged” savings accounts that allow parents to contribute money to their kids’ college funds, beginning on the day of...Read More

The times they are a-changin’. It wasn’t that long ago, the 1990’s to be exact, when one out of every ten college students wanted to become a teacher.[1] Today, that percentage has been sliced in half.[2] Of course, like any degree program, there are times of high demand, and times of low demand. Today, we’ll...Read More

The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in today’s jobs market, that knowledge base is changing. You see, it wasn’t that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be...Read More