Tag

Enrollment
The Gigantic Pool of Prospective Online College Students That Nobody’s Talking About
In 2010, 70% of high school seniors went on to enroll in college. By 2014, that number dropped to 66%… And now, only about 62% of them enroll.[1] The numbers are grim, for sure. But it gets worse. See, besides the smaller percentage of high schoolers matriculating into college, the size of the high school...
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Are Colleges Subsidizing Brick and Mortar Classes with Fees from Online Learners?
It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours were assumed to be cheaper to earn...
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What Does the Education Department Layoffs Mean for Higher Ed?
For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. It’s been Elon Musk’s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...
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Should You Market Your Online Programs to Current College Students?
Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...
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The 11 Quick Stats Every Institution Offering Online Learning Should Know
The online learning ecosystem has grown substantially since inception. In fact, since its “birth”, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Here’s 11 quick stats every institution that offers online degree programs...
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25 Degree/Certification Programs: Your School Should Offer…
Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...
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Why Your Trade School Should Consider Marketing its Programs To “Older” Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of today’s “youth” sees college as an expensive, time consuming and non-guaranteed way...
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The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent… And Here’s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Things…
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...
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Woops! NSCRC Makes Big Enrollment Reporting Blunder
Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous year… The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...
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