Marketing organizations are pouring money into artificial intelligence. But spending on AI and being ready to use AI are two very different things — and the gap between them is costing businesses real money. Here is the number that tells the story: CMOs now allocate 15.3% of their marketing budgets to AI, but only about...Read More

The expectations placed on marketing teams keep climbing. The budgets, largely, do not. That is the central tension revealed in Gartner’s 2025 CMO Spend Survey — and it is a tension that marketing leaders across industries are navigating right now. Marketing budgets remain effectively flat at 7.7% of company revenue in 2025, unchanged from the...Read More