Did you know that 64.4% of all TikTok users are between the ages of 20 and 49? It’s true. What was once a platform for kids to show off their dance skills has become a dominant force to entertain adults…Read More

No matter what kind of institution of higher education you operate, chances are you need more students. And, as you well know, tuition may likely be your primary (if not only) source of revenue. More students mean more revenue.Read More

It’s almost spring. High school seniors around the country have begun narrowing down their choices for a post-secondary education and are preparing for the next stage in their lives. It also happens to be Career and Technical Education Month, a fantastic time for postsecondary CTE schools to market themselves to new prospective students.Read More

The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years from now, that figure is expected to surpass $1.25 trillion.Read More

Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In fact, over the past few years, maintaining, and expanding enrollment at four-year institutions has become the challenge..Read More

You may have seen it. Hundreds of thousands, perhaps a million or more of us certainly did. Episode 326 of South Park. It was a “special” episode highlighting the desperate need for skilled labor in the US workforce. It premiered on October 27. The special went something like this: The town’s “educated” professionals cannot perform...Read More

You’d better be quick. Attention spans are dropping and your opportunity to get your message across to your target audience has shrunk to an all-time low. Today, people demand very short, informative, and fun content; content, even marketing content, that’s no longer than a minute long.Read More

Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More

It’s no secret that many traditional colleges and universities have been struggling with enrollments for over a decade now. In fact, it’s gotten so difficult that some institutions have either had to cut degree programs or close down all together. But recent data on enrollment numbers have given many institutions a glimmer of hope.Read More

Your enrollment department may have a world of resources at its fingertips. Marketing budgets, advertising campaigns, career day workshops, social media strategists and more. However, you may be sitting on untapped resources as well. Resources that have recently been shown to really help boost enrollments.Read More