Not long ago, short-form video was considered a Gen Z novelty. A TikTok trend. Something for influencers and entertainment brands, not serious businesses trying to drive revenue. That perception is now officially outdated. Short-form video — content under 60 seconds on platforms like TikTok, Instagram Reels, and YouTube Shorts — has become the dominant format...Read More

Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US adults have social media accounts.Read More