From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fallā¦ From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closuresā¦ From the promise of student loan debt forgiveness, to the courts mostly thwarting the ideaā¦ From...Read More
Up to $10 per piece! Thatās how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā¦...Read More
Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your ābrandā awareness by 80% or more. But, while there are literally hundreds of āthingsā you should be doing with your digital marketing, and a laundry list of things you should...Read More
Nearly 3 out of every four Americans use social media. Thatās almost 250 million of us. Whatās more, roughly 90% of all US adults have social media accounts.Read More
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