Category

College Lead Generation
When It Comes to Marketing Your School Donā€™t Do These 8 Things
Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your ā€œbrandā€ awareness by 80% or more. But, while there are literally hundreds of ā€œthingsā€ you should be doing with your digital marketing, and a laundry list of things you should...
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Yes, Fewer People Are Going to Collegeā€¦ Hereā€™s The Real Reason Why
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, itā€™s been estimated that roughly one college either shuts down or merges with another, every weekā€¦ And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...
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Why Arenā€™t Your EDU Leads Converting?
You may have the worldā€™s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment departmentā€¦...
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Spring Intake is Quickly Approachingā€¦ The Time to Ensure New College Commits is Now
Data from the Bureau of Labor Statistics (BLS) show that roughly 61% of high school graduates matriculated directly into college last fall, down from 2019ā€™s pre-pandemic level of 66.2%.[1] However, while the fall has traditionally been the primary initial intake semester for new freshmen, (and we may be seeing an overall enrollment trend-change) there is...
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Why Using a Contact Center to Generate Edu Leads Could Boost Enrollments
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to declineā€¦ which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, itā€™s estimated that one college or university is closing down, every week.[1] Now, there are a...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. Thatā€™s the number of Google search results for the various versions of ā€œonline degree in ai.ā€ 691 million! Considering the first bachelorā€™s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. Itā€™s especially astounding considering the ā€œonlineā€ aspect of the Google search...
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Graduate Degree Program Enrollment May Tumble Unlessā€¦
For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...
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More FAFSA Headaches Coming Our Way
Check out these headlines. ā€œExperts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rolloutā€– US News & World Report[1] ā€œFAFSA glitches and delays leave students, states, institutions in limboā€Ā – The Washington Post[2] ā€œWhat the heck is happening with college financial aid this year?ā€Ā – CNN[3] ā€œFAFSA applications drop by 40% as U.S. struggles to fix botched...
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Countercyclical Demandā€¦ Will College Enrollments Soon Rebound?
In 1992, political strategist James Carville famously quipped, ā€œitā€™s the economy, stupid,ā€ to prove a political point that Americans are more concerned about their wallets than just about any other issue. And he was right. At the time, our economy was just emerging from recession, leaving many households struggling to pay bills as unemployment reached...
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The Most Popular College Degreesā€¦ And Why Your School Should Be Offering Them Fully Online!
Only about 7% of US colleges are considered ā€œprimarily onlineā€ institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...
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