Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your ābrandā awareness by 80% or more. But, while there are literally hundreds of āthingsā you should be doing with your digital marketing, and a laundry list of things you should...Read More
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, itās been estimated that roughly one college either shuts down or merges with another, every weekā¦ And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...Read More
You may have the worldās greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment departmentā¦...Read More
Data from the Bureau of Labor Statistics (BLS) show that roughly 61% of high school graduates matriculated directly into college last fall, down from 2019ās pre-pandemic level of 66.2%.[1] However, while the fall has traditionally been the primary initial intake semester for new freshmen, (and we may be seeing an overall enrollment trend-change) there is...Read More
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to declineā¦ which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, itās estimated that one college or university is closing down, every week.[1] Now, there are a...Read More
691 million. Thatās the number of Google search results for the various versions of āonline degree in ai.ā 691 million! Considering the first bachelorās degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. Itās especially astounding considering the āonlineā aspect of the Google search...Read More
For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...Read More
Check out these headlines. āExperts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rolloutā– US News & World Report[1] āFAFSA glitches and delays leave students, states, institutions in limboāĀ – The Washington Post[2] āWhat the heck is happening with college financial aid this year?āĀ – CNN[3] āFAFSA applications drop by 40% as U.S. struggles to fix botched...Read More
In 1992, political strategist James Carville famously quipped, āitās the economy, stupid,ā to prove a political point that Americans are more concerned about their wallets than just about any other issue. And he was right. At the time, our economy was just emerging from recession, leaving many households struggling to pay bills as unemployment reached...Read More
Only about 7% of US colleges are considered āprimarily onlineā institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More
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