There is a divide opening up inside B2B marketing, and it is happening faster than most businesses realize. On one side: demand-generation teams using AI-assisted lead scoring, automated qualification, and data-driven segmentation. On the other: teams still relying on gut instinct, manual processes, and spray-and-pray outreach. The gap between these two groups is no longer...Read More
If your cost per lead went up this year, your first instinct was probably concern. Understandable. But before you start slashing budgets or switching channels, consider this: rising lead costs might actually be a sign that your marketing is getting smarter, not weaker. Here is what the data shows. The average cost per lead across...Read More
Most businesses know they should be doing more with marketing automation. Few realize just how much money they are leaving on the table by not doing it. Here is the number that should get your attention: marketing automation programs return $5.44 for every dollar spent, across platform, content, and integration costs combined. [1] That is...Read More
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...Read More
It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More
Both the higher-ed and employment landscapes are quickly changing. As Harvard Business Review recently put it, “skills-based hiring is on the rise.” Employers are now focusing less on a candidate’s traditional education, and more on their skillsets. Not so coincidentally, job seekers are focusing less on obtaining traditional four-year degrees, and more on obtaining micro...Read More
Facts from the National Bureau of Economic Research show that in times of economic downturns, there’s traditionally been a marked increase in enrollment at institutions of higher education. But it’s not new high school grads who make up the bulk of new enrollees in downturns, it’s adult learners.Read More
It’s a simple fact. Adult learners enroll in career colleges, vocational schools, trade schools, tech academies and bootcamps for one reason: they want to either further their current careers or begin new ones. For decades now, career schools have provided adult learners with this exact pathway. However, times are changing, and so are the students....Read More
The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester of 2011 to the spring semester of this year, there has been a reduction of over 3.3 million students in the college/university system. This represents an astonishing 17% drop in enrollment.[1] More...Read More
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