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Lower Lead Costs
An Astonishing Percentage of US Adults Now Say… “Trade School is The Ideal Post High School Path”
Ideas and ideals about higher education have changed drastically over the years. It used to be understood that the best pathway to a great paying job after high school was four-year college. That’s no longer the case! According to a new poll from HR Dive, a remarkable percentage of US Adults believe trade school is...
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Spring 2025 College Enrollment Stats…
It’s no secret. No matter how much new data comes in, the facts are the facts… And it’s bad news for traditional, brick-and-mortar higher ed. College enrollments, generally speaking, have been trending downward, with some exceptions, for a long time. From peak enrollment in 2010 to the fall of 2024, we’ve lost roughly 8.4% of...
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Trade and Career-Based Schools… There’s Enormous Demand, But You Still Need “This”
In early May, we wrote you an article titled “Growth in Trade School Enrollment is Expected to Double,” saying that if you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. Because the industry has been, well, on fire. In that article we...
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As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesn’t come from hypotheticals or assumptions… It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...
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These Are the “Difference Maker” Majors That Prospective Students Are Looking For
Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...
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Online College… Not Just For “Adult” Learners Anymore
If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...
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Growth in Trade School Enrollment is… Expected to Double!
If you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. The industry has been, well, on fire. Now, there are a great number of reasons why enrollment have been on a strong uptick, but perhaps the simplest explanation of the new data...
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Analyze Your Marketing Data Constantly… Because It May Reveal Micro Trends
Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...
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[1] best paying trade jobs - Google Search [2] 25 Highest Paying Trade School Jobs for 2025 & Their Career Outlook | Research.com
647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would search “best paying trade jobs”? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...
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Why Your Trade School Should Consider Marketing its Programs To “Older” Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of today’s “youth” sees college as an expensive, time consuming and non-guaranteed way...
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