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Lower Lead Costs
[1] best paying trade jobs - Google Search [2] 25 Highest Paying Trade School Jobs for 2025 & Their Career Outlook | Research.com
647,000,000 page results. Thatā€™s what Google produces when you search ā€œbest paying trade jobs.ā€ [1]Thatā€™s an enormous number of results. But who would search ā€œbest paying trade jobsā€? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...
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Why Your Trade School Should Consider Marketing its Programs To ā€œOlderā€ Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of todayā€™s ā€œyouthā€ sees college as an expensive, time consuming and non-guaranteed way...
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Woops! NSCRC Makes Big Enrollment Reporting Blunder
Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous yearā€¦ The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! Thatā€™s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā€¦...
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Yes, Fewer People Are Going to Collegeā€¦ Hereā€™s The Real Reason Why
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, itā€™s been estimated that roughly one college either shuts down or merges with another, every weekā€¦ And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...
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Why Arenā€™t Your EDU Leads Converting?
You may have the worldā€™s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment departmentā€¦...
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Why Using a Contact Center to Generate Edu Leads Could Boost Enrollments
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to declineā€¦ which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, itā€™s estimated that one college or university is closing down, every week.[1] Now, there are a...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. Thatā€™s the number of Google search results for the various versions of ā€œonline degree in ai.ā€ 691 million! Considering the first bachelorā€™s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. Itā€™s especially astounding considering the ā€œonlineā€ aspect of the Google search...
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Graduate Degree Program Enrollment May Tumble Unlessā€¦
For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...
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