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Lower Lead Costs
Higher education has evolved. What was once a “brick-and-mortar” ticket to a great job, has now become something different. Far different. You see, as the landscape of higher education continues to transform, 2026 is shaping up to be a pivotal year for online college learning. Already, online education has become a central pillar of academic...
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Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...
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The statistics don’t lie. Earning a degree fully online has become more popular than ever. Here are the top early stats for 2026 that all primarily online institutions should be paying attention to… Crossing a Quarter: 25% of all college enrollees attend class fully online.[1] Borders Aren’t Boundaries: More than 1.6 million “out of state”...
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Today’s prospective college students have one thing in mind when it comes to an education… And that’s getting a good paying job right after graduation. You see, in an era where the value of a college degree is increasingly scrutinized, the traditional focus on “sticker price” simply doesn’t resonate with prospective students and their families...
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Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...
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The average cost differential between online college and in-person, traditional brick-and-mortar college is startling. New information from the Education Data Initiative makes it clear… even as its popularity grows, online college remains more affordable![1] Numbers to Know $509: The average cost per credit hour for an online bachelor’s program. $791: The average cost per credit...
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This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...
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A lot has changed at the Ed. Dept this year. Some for the better, some perhaps, for the worse. However, one change in particular is most certainly being viewed as a positive by short-term career-based schools: Changes in Pell Grants. You see, this past summer, Congress passed the “One Big Beautiful Bill Act” (OBBBA) which...
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Ask any high school student (or adult for that matter) if there’s a shortage of skilled tradespeople, and they’ll say yes, there is. And they’re right. As evidenced by the incredible “booming jobs market for skilled tradespersons”, noted by Forbes[1], and the rising pay for people who have those skills… there has indeed become a...
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The Most Popular Online Degree Programs… And Why Your School Should Offer Them
Jim Delligatti was doing what everyone else was doing… and he was getting the pants beat off him as a result. You see, back in 1967, Delligatti, a Pittsburgh-based McDonald’s franchise owner had to stick to the corporate script. Make small hamburgers, sell small hamburgers. But he was losing customers to a sandwich shop down...
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