Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays leave students, states, institutions in limbo” – The Washington Post[2] “What the heck is happening with college financial aid this year?” – CNN[3] “FAFSA applications drop by 40% as U.S. struggles to fix botched...Read More

In 1992, political strategist James Carville famously quipped, “it’s the economy, stupid,” to prove a political point that Americans are more concerned about their wallets than just about any other issue. And he was right. At the time, our economy was just emerging from recession, leaving many households struggling to pay bills as unemployment reached...Read More

Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More

Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report says that, already this year, one college or university per week says it will either close or merge.[2] This, up from two per month last year; a doubling. Clearly, higher education is...Read More

Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...Read More

Fall Enrollment Numbers Good for Some… Potentially Devastating for OthersRead More

Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...Read More

Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring.  This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More

Avoiding These Digital Marketing Mistakes Can Boost Engagement, Enrollment and ROIRead More