There is a channel that most marketers stopped taking seriously years ago. It does not have a dashboard. It does not integrate with your CRM out of the box. It requires printing, postage, and a lead time that feels almost quaint in an era of instant digital deployment. And right now, it is outperforming email...Read More

If your paid advertising budget has felt less effective over the past two years, you are not imagining it. The cost of buying attention on the major platforms has been rising steadily — and the trend is not reversing. Meta’s average CPM — the cost to reach 1,000 people — has risen approximately 20% year...Read More

Before you approve next quarter’s acquisition budget, there is a number you should sit with for a moment. Acquiring a new customer costs anywhere from five to 25 times more than retaining an existing one. [1] That is not a new finding — Harvard Business Review and Bain & Company have both cited this range,...Read More

You have spent money on ads. You have built a website. You have done the work to get people interested enough to pick up the phone and call you. And then nobody answers. It happens more than you think. A lot more. Small businesses miss a staggering share of incoming calls — with multiple studies...Read More