Before you approve next quarter’s acquisition budget, there is a number you should sit with for a moment. Acquiring a new customer costs anywhere from five to 25 times more than retaining an existing one. [1] That is not a new finding — Harvard Business Review and Bain & Company have both cited this range,...Read More

You have spent money on ads. You have built a website. You have done the work to get people interested enough to pick up the phone and call you. And then nobody answers. It happens more than you think. A lot more. Small businesses miss a staggering share of incoming calls — with multiple studies...Read More